![]() ![]() Once again, Hershey’s stepped into the spotlight taking initiative like they did when they first started. Then in 1973, they began adding nutrition labels to their bars, making them the first in the confectionary industry to do such. Over the next 20 years things stayed relatively the same, the only major change one could notice was when they transitioned from five cent bars to ten cent bars and doubled the weight of the bar itself. Check out the serious upgrade they made in 1950… Hershey's in 1950 There aren't too many brands willing to jump on such a statement, but best believe when you run one of the most successful confectionary companies in the world, you take what you want and own it-and own it they did. They complimented this change with the bold and bodacious move of changing the tagline to “first in favor and flavor”. From top to bottom you could see the name from an aisle away in the store, reminding you that the cure to your cravings was only a few steps away. But it wasn’t until the ‘50s that Hershey’s made a big jump into the style that we know and love here in 2021.įirst, they tightened up the Hershey’s font and stretched it out like a Laffy Taffy. (See below) Hershey's in 1912Īs the ‘30s rolled around minimal changes were made to the exterior of the wrapper–a few font adjustments like bolding up the Hershey's logo and adding some small entourage like, calling their snack a “food” and “drink”. This would become the reference for future iterations of all Hershey's bars that came into existence. Then, they took it one step further and plastered their name across the entire front of the wrapper, minimizing the “milk chocolate” messaging for a more forward and progressive look. So they did what any smart candy brand would do and covered the back of their wrapper with a can of their signature Hershey's cocoa. This was pre Great Depression era, where the world was booming and people’s taste buds we’re evolving from traditional European sweets to a different flavor for candy and Hershey's wanted to highlight this. This would be the hallmark for roughly the next decade until they decided it was time to change it up in 1912. ![]() Hershey's in 1900īack in 1900 when they first launched, Hershey's paid tribute to it’s era by covering the outside of their candy with an old english style font that was accompanied by the classic cow embossing and the tagline “a nutritious confection.” I could go on about the history of Hershey's, how it has dominated the grocery store shelves, and how you can pretty much slap it on any sweets and you’re guaranteed to love it, but today we’re talking less about the creamy chocolate on the inside and more on the creative covering that is the Hershey's Chocolate Bar wrapper.Īs a company that prides ourselves on taking you back in time via sweets, the Hershey's Chocolate bar wrapper is quite literally a timeline of candy in the modern United States. From their classic milk chocolate bar, to the cookies and cream, all the way down to those tiny Hershey's nuggets filled with nuts, toffee, and my personal favorite double chocolate. Today you can find Herhsey’s bars of all different shapes and sizes, flavors and forms. ![]() ![]() Nonetheless, customers flocked to wherever Hershey's bars were sold and snatched them off the shelves faster than a kid in a candy store-yes, you can laugh about that one. Now I for one wish this was actually true-could you imagine if chocolate bars we’re more sustaining than meat? I’d be doubling down and eating that goodness 3 square a day. Adorned on it’s wrapper read, “more sustaining than meat.” With the proper proportions in his hand and this tasty treat ready for the world to eat, Milton launched Hershey's first chocolate bar for a whopping 5 cents. If you’ve ever pulled a gooey chocolate bar from your elementary school backpack, you’ll know the devastation that comes when you realize your sweet treat has become one with the wrapper-but I digress. His recipe consisted of a secret combination of milk, cocoa and other ingredients (still unknown to most) that not only tasted delicious but also survived transportation in the heat. The decadent and smooth bar was developed in 1900 by none other than Milton Hershey who was determined to learn his own way of crafting confections without the help or advice of the Swiss who had originally brought milk chocolate to the world in 1876. Wander through any grocery store, gas station, or food location and you’re bound to stumble into the coveted candy bar that has withstood the test of over 120 years–yeah that’s right 120. The Hershey's Bar is iconic there is no question about it. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |